Know the Truth: Rebekkah’s Story
Client: Truth Initiative
We helped Truth widen their mission and take aim on a dangerous new threat: prescription opioids. These pharmaceuticals have led to over over 200,000 deaths, and yet America’s youth are ignorant to the potential for rapid abuse. Our live detox experience showed the world the brutal reality of addition.
Adweek – An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad Age – A heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast Company – This woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonline – The Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The Drum – Woman puts her opioid withdrawal on public display to bring attention to addiction