Know the Truth: Rebekkah’s Story

Client: Truth Initiative

Many young people suffering from opioid addiction started with prescribed use. This signaled to us that preventing the spread of opioid addiction meant completely recalibrating the way our audience thinks about prescription opioids. Our research revealed that much of our audience held an acceptance of misuse (casual use, sharing prescriptions with friends) and even intent to misuse themselves (taking without a prescription). We needed to tackle these misperceptions head on and reveal the true dangers of prescription opioid use.