Client: Tribeca

Agency: DDB

Project: See Yourself in Others

Director: Jared Knecht

This has been a very divisive year all around the globe and the only way to change it is through empathy. To spark a conversation about it, and inspire people for reflection, Tribeca Film Festival wants to invite us to see ourselves in others - reminding us the importance of sharing the feelings of other people, and reinforcing the fact that great stories allow us to do that.

The “See Yourself in Others” short film features people from different religious, cultural, and class backgrounds, wearing a five-sided mirrored cube on their head, venturing into places where they’re typically viewed as “the other.” Onlookers who encounter them are confronted with their own reflection on the body of the other—forcing them to literally see themselves in others. A group of actors in mirrored heads walked around New York City, where passersby reacted in their own unscripted way.

Each person wears a five-sided mirrored cube on his or her head and ventures into places where they’re typically viewed as the other. Onlookers who encounter them are confronted with their own reflection on the body of the other – forcing them to literally see themselves in others. As part of the project, actors in mirrored heads walked around New York City, where passersby reacted in their own, unscripted way.