Client: Google

Project: Tilt Brush: Painting from a New Perspective

Tilt Brush lets you paint in 3D space with virtual reality.

Google wanted to craft a launch video for their new VR app Tilt Brush and conceived an idea just as radical as the app itself. The team drew on everything they knew about virtual reality and inventive practical effects to translate the VR environment into a captivating two-dimensional video. With the help of world-class VFX talent, they created a film that showcases what it’s like to paint with Tilt Brush.

The video features three unique, real world artists unleashing their creativity with three-dimensional brush strokes, stars, light and fire in completely distinct styles: Rachel Rossin, an internationally acclaimed fine artist who works in oil painting and VR installations, Telfar Clemens, a groundbreaking young star in the fashion world, and Grace Lin, a freshman Studio Art major at New York’s famed LaGuardia High School.

VFX specialists created a custom system enabling Tilt Brush to be used to render actual artworks seen by the artists in their virtual reality headsets and capture the process in real time on video. No traditional VFX techniques were used; all of the art elements seen in the film were created using Tilt Brush. The end result is a one of a kind mixed-reality film that shows the inner world of artists coming to life.

Award winning composer Dan Romer created the original score.

To learn more, visit www.tiltbrush.com.

CASE STUDY

launch video