+ Pool

Client: Heineken & Tribeca Studios

Project: + POOL

+ POOL is a plus-shaped, water-filtering, floating swimming pool, designed to filter the very river that it floats in through the walls of the pool, making it possible for New Yorkers and its visitors to swim in clean river water. + POOL partnered with Heineken to raise funds and support with a new campaign #swimintheriver, launched by a documentary film and VR experience narrated by Neil Patrick Harris.


VR Film



Heineken Really Wants This Floating Swimming Pool to Be Built in a New York City River - AdWeek
Heineken Backs a Plan To Build a Floating Pool In NYC's East River - Creativity 
New York's +POOL hopes to shore up public support with new campaign - CurbedNY 
Here's what you should know about NYC’s new floating pool - TimeOutNY  
Neil Patrick Harris and Heineken want to swim in New York’s East River for latest Cities Project - The Drum