#GoodbyeSpike viking Funeral

Client: Paramount Network

After the dust settled from Spike’s confessions, it came time to say a final goodbye to Spike. To set him off in a blaze of glory we built a fifteen foot Spike logo to blow up live on Facebook in the middle of the Californian desert. Throughout the live stream fans were able to vote for how they wanted the Spike sign to be destroyed. Spike’s finale was massive—with over two million people tuning in to burn and blast Spike into oblivion.


viking funeral

More on the campaign


Variety - Spike TV Gets Fiery Farewell as Paramount Network Launch Approaches

Deadline - Spike TV Logo Gets Explosive Send-Off On Facebook