Client: National Safety Council
One in four Americans has been impacted by the opioid crisis. “Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.
Huffington Post – Coming Face to Face with the Opioid Epidemic
Creativity – The Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek – 22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
Shots – Fallen Opioid Takers are Remembered in Unique Memorial
SHOOTonline – Director Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction