Client: National Safety Council

One in four Americans has been impacted by the opioid crisis. “Prescribed to Death” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.

Prescribed to Death




  • Over 11 million video views
  • 2,017% increase in shared Facebook impressions period/period
  • 404,4000+ earned impressions in the first 24 hours
  • 1,008,415,240 earned impressions
  • 104,00+ Warn Me Labels distributed