#NOTATARGET

Client: United Nations

We created the world’s first living petition where signers created a 3D portrait in return for their pledge to the UN’s #NotATarget campaign. The 3D selfie is a more personal and committed action to support the call for governments and non-state armed groups to better protect civilians and humanitarian workers caught in the crossfire of conflicts.

Visit #NotATarget to sign the living petition.

PRESS

Creativity – For World Humanitarian Day, VML and m ss ng p eces install a “living” sculpture
AdWeek – VML Explains Why It Asked People to Sign a UN Petition With Selfies