#EVERYONEISWELCOME

Client: Discover Los Angeles

Coming off the heels of President Trump’s proposed travel ban, the travel industry was at a standstill. With Los Angeles being a popular destination among tourists – 47.3 million travelers visit this diverse and inclusive city every year – we had to ensure the world knew Los Angeles was the welcoming place it’s always been. We worked with Discover Los Angeles to address Trump’s travel ban and spark a cultural movement. Our mission: to share with the world a simple and clear message, “Everyone is Welcome.”

PRESS

AdWeek - Amid Concerns of Declining Tourism as ‘Anti-Welcome’ Sentiment Grows, L.A. Is Welcoming Everyone for a Visit
Creativity - L.A. Provides a Beautiful Backdrop For Diversity and Inclusivity in This Tourism Spot
Los Angeles Times - L.A. responds to Trump travel ban with 'Everyone is welcome' campaign
Shorty Social Good Award winner