Client: American Honda Motor Co., Inc.

Project: Honda "Music From Every Angle"

Agency: RPA


In this spot for the new 2016 Honda Civic, the fresh musical stylings of Moses Sumney are brought to life in a one of a kind VR/360-degree viewing experience. Set in a stark industrial warehouse, the Los Angeles-based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the 2016 Civic percussively in between. For this soulful folk song “Everlasting Sigh,” he looped live vocals and sounds in real time, which is accompanied by a hypnotic visual experience that features many Moses Sumneys. Every time Moses records a loop, the video of him recording that audio stays in the space, looping as well, or dropping out when the track drops out. This VR/360-degree experience effectively allows viewers to take in music from every angle, following the musician around the room as he performs, showcasing the car’s sleek exterior styling.

How to watch:

(1) As VR with Google Cardboard or Oculus headset, for the optimal viewing experience: viewable from the YouTube App. 

(2) As spherical video on YouTube from a computer, tablet or mobile device.

4.8 MILLION+ VIEWS IN ITS FIRST MONTH           28.4 MILLION+ IMPRESSIONS

 

VR/360 EXPERIENCE

CASE STUDY

LOOPING TEST