Veterans Day has long been regarded as a national holiday to honor military veterans who have served in the United States Armed Forces. However, over time, America has lost sight of its original intent, and its true meaning is often overshadowed by retail promotions and discounts, football and free food.

To remind people of the true importance of Veterans Day, we filmed real veterans who fought in World War II, Vietnam and Korea reacting to Veterans Day sale ads and discussing what the day means to them. Their honest reactions and responses remind us that the true spirit of Veterans Day is not for sale. This campaign aims to take back Veterans Day and honor all who have served and currently serve.