DONATE:60

With 17 million potential voters, Gen Z represents a voting population larger than Ohio and Pennsylvania combined. This essentially makes them a swing state powerful enough to change the outcome of an election. Realizing this, one student-led organization needed a way to activate this base heading into the 2018 elections. Our solution used Gen Z’ biggest stage—graduation—to send a powerful message delivered in the same amount of time as a 60-second ad.