Client: Burger King

Now more than ever, there’s an underlying pressure to always feel happy. The pervasive nature of social media continues to propel the myth that everyone in our feeds is perpetually blissful. But no one is happy all the time. And that’s OK. To recognize Mental Health Awareness Month, Burger King saw the opportunity to punctuate the importance of feeling however you want to feel by introducing Real Meals, a line of custom-packaged Whopper combo meals that launched our #FeelYourWay campaign.